Brief title
A set of 5 TV idents, lasting 10 seconds each, to promote a season of Mystery Movies on Film 4.
Subject and rationale
Developed from Mystery novels, these movies used to be very popular through out the 1930's-1980's. Since then they are much less frequent in cinemas and also less popular.
In timing with the new Sherlock Holmes movie, out this winter I am going to promote a series of classic mystery movies. These movie titles will be generated from a questionnaire asking for peoples favorites.
There is a large variety of mystery movies out there, so i will categorize the ones from the questionnaire. Into audience (i.e childern, teen, adult) crossed genera, (ie, comedy- pink panther, Thriller- Psycho, action- Sherlock Holmes.) also times of day each ident would be suitable to broadcast.
The idents, will be keeping in tone with Mystery movies. (suspense, suspicious, moody, sound effects etc.)
Design Direction
I have not restricted myself to a colour pallet just yet as one will develop later. The idents will be mainly image based with the only type indicating film4 and mystery movie season title. To keep in tone, the fonts will be generated from visuals of mystery movies.
For time and quality reasons i think the designs will be vector based developed from hand drawings.
