24/03/2010
18/03/2010
17/03/2010
In the crit this morning I presented our project and explained the concept and 4D advertising campaign. Over all the group thought the 3D hand crafted approach was working well and would appeal to our target audience. However they had concerns about the 4D idea ( a set of posters/billboards/ 3d display), If we are to make the drink famous, every poster should include the branding of the drink. They thought the below image was working the best and the hand crafted text poster wasn't needed. The holiday theme should be more dominant through out all posters, as this is the feel good association. Perhaps a different holiday for each drink ie (orange-sunny beach, sparkling lemon - city brake, cranberry- romantic holiday, purple- skiing)
Based on crit feedback some new composition ideas
15/03/2010
12/03/2010
10/03/2010
09/03/2010
concept and target audience
New Target audience- We have found that realisticly, the people most likley to purches feel good drinks are city workers who are on their lunch break. These people tend to be health concious and would pay a little bt extra for a drink they consider to be a healthy option.
Concept- To promote this drink as a healthy option, with feel good benifits in a fun way. The use of a 4D poster campaine should also help engage the target audience when they are on the street choosing their lunch.
03/03/2010
Crit feed back and Presentation
Presenting our research and project development this morning, gave use the opportunity to find out what the group thought of our wok. In response we got some helpful feed back, raising problems and other issues, we had over looked.
- Audience need defined (language, can 16 year olds afford it?)
- How is the healthy aspect going to come across?
- As well as being healthy, what sort of drink is it. (to be drunk daily? part of your 5 a day? an occasional health boost? family breakfast drink? to be drank after spots?...etc)
- Consider the competitors.
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