In the crit this morning I presented our project and explained the concept and 4D advertising campaign. Over all the group thought the 3D hand crafted approach was working well and would appeal to our target audience. However they had concerns about the 4D idea ( a set of posters/billboards/ 3d display), If we are to make the drink famous, every poster should include the branding of the drink. They thought the below image was working the best and the hand crafted text poster wasn't needed. The holiday theme should be more dominant through out all posters, as this is the feel good association. Perhaps a different holiday for each drink ie (orange-sunny beach, sparkling lemon - city brake, cranberry- romantic holiday, purple- skiing)

Based on crit feedback some new composition ideas