concept and target audience

New Target audience- We have found that realisticly, the people most likley to purches feel good drinks are city workers who are on their lunch break. These people tend to be health concious and would pay a little bt extra for a drink they consider to be a healthy option.

Concept- To promote this drink as a healthy option, with feel good benifits in a fun way. The use of a 4D poster campaine should also help engage the target audience when they are on the street choosing their lunch.