A few people have mentioned that to promote and communicate the clothing colection the design can not purely rely on the imagery to inform the audience. So I thought it might be worth developing a logo, not to re brand topshop but to create the Topshop brand in a navy style.
So I have kept a similar type face to the one used by Topshop today. Then incorporated a few of the simple, clear vector designs. All in the soft blue again to re enforce the navy theme.
So I have kept a similar type face to the one used by Topshop today. Then incorporated a few of the simple, clear vector designs. All in the soft blue again to re enforce the navy theme.
