Brief title: Make Feel Good drinks famous.
What is the problem?
1. Need new customers
2. Don't know what we're about
3. Not appealing to our target audience
4.
5.
We intend to promote to a group of energetic, health-consious 16-34 year old adults that Feel Good drinks are full of natural, tasty, fruitiness.
In order to achieve this we will produce a print based publication that will catch the eye of our target audience by making them smile/feel good.
This will be produced by using:
Lithography - for mass production
Screen printing?
What is the problem?
1. Need new customers
2. Don't know what we're about
3. Not appealing to our target audience
4.
5.
We intend to promote to a group of energetic, health-consious 16-34 year old adults that Feel Good drinks are full of natural, tasty, fruitiness.
In order to achieve this we will produce a print based publication that will catch the eye of our target audience by making them smile/feel good.
This will be produced by using:
Lithography - for mass production
Screen printing?
Chosen brief - Feel Good Drinks.
The BriefA fun and exciting way to make Feel Good drinks famous.
Concept/Proposition
People don't know what they're about
Want new customers
Not appealing to their target audience
Target Audience
16-34 year old adults
Health-consious
Energetic, want to 'live life to the full'
Prepared to spend that bit extra
Tone of Voice
Friendly, fun and a little cheeky
Have that 'feel good' factor that makes people smile
Considerations
- Media and format
- Where are people going to see it?
- How will it 'spread the word'?
- Needs to make people smile
- Need to have fun with it
