Mystery movie season
Developed from Mystery novels, Mystery movies used to be very popular through out the 1930's-1980's. Since then they are much less frequent in cinemas and also less popular.
The idenets i have produced are intended to promote and advertise a season of Mystery movies.
Through research I found there is a large variety of mystery movies, ranging from, Horror, comedy and period. However all included the same element of suspense and suspicion. This set the tone for all my idents and a concept was generated. I selected specific scenes from mystery movies which i thought created this tone well and developed them to advertise the Film 4 mystery season.
The target audience was anyone who would enjoy watching mystery movies and just needed reminding of the genre. Also viewers of the film 4 channel who may not have seen a mystery movie before and the ident would advertise and provide them with a good scense of what the movies are like.
I chose to hold the mystery movie season on the film 4 channel because it is well know for showing good a broad range of quality movies. It also has viewers who i think would enjoy watching mystery movies.
Starting by viewing the mystery movies and picking scense which i thought created the tone to include in my idents. I draw a range of Story boards and attempted to develop the idents from there. Due to time management this was unsuccessful and was put on hold.
The successful alternative solution came from the movie posters, which provided a large amount of the development in this project. From the new storyboards the Idents where then vectorized, this provided a new visual quality of simple silhouettes. This also helped with the animating of objects.
As all the idents were created in this vector style, I think in this visual way they do all work successfully as a set. Including the 'mystery movie logo' and film 4 logo all so helped with the set connection. I think the combination of narrative, tone, visuals and sound work well at portraying what a mystery movie is like and engages the target audience.
